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  "The Panasonic AVCHD Evolution" Saturday March 13th 3pm Patio Room
 
 
Bernie Mitchell
President, Silver Platter Productions, Inc.
www.silverplatterproductions.com


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Description
 
"The Panasonic AVCHD Evolution:

Why in the World Would You Still Shoot On Tape or MPEG 2?"

There is no longer any reason to shoot any production on tape or MPEG-2. If you are still shooting Standard Def, now is the time to step up to Hi-Def.  If you are shooting HD on tape, now is the time to change to solid state.  This presentation will explain the present confused state of HD, and where it is all headed which is not tape based nor using MPEG-2.

We will demonstrate the features of the Panasonic line of Professional AVCCAM products; the extremely popular AG-HMC150, the smaller AG-HMC40, and the AG-HMR10 stand alone recorder/player and POVCAM.  All of these products capture stunning HD images using the industry-standard AVCHD codec, which is MPEG-4 H.264.  This codec is far, far superior to MPEG-2 and we will show how.  The media is inexpensive and widely available SDHC memory cards. We will discuss and show the workflow from acquisition, to post, to delivery and finally to archive.

 

AVCHD capture opens the door to a variety of  distribution and display options including; projectors, monitors, Playstation, Blu-ray, and DVD.   iPhone, YouTube and the web are literally just a couple of clicks away.   We will also discuss how AVCCAM products interface and differ from Panasonic P2 products and how you should base your decision on which product to use.  Come and find out how how easy it is to go tape-less HD!


Presentation Covers:

Definition of HD

Demystifies solid state recording

Explains the AVCHD format

Demonstrates the AG-HMC40 and AG-HMC150 camcorders

Discusses workflow from acquisition to post, to delivery and then to archiving.




Bernie Mitchell is an Emmy®-nominated producer, director, writer, editor, Multimedia “Person of the Year,” and DVD Association Hall of Fame member. His experience includes overall responsibility for the launch of a global high definition television, radio and web network, writing a book and running his own marketing consulting and multimedia production company.

 In addition to his role as President of Silver Platter Productions, Bernie Mitchell is the Immediate Past President of the DVD Association, a worldwide non-profit trade association. He is also serves as consultant for Panasonic Broadcast for its solid-state P2 HD and AVCCAM series.

www.silverplatterproductions.com